GTI Reports on Broadway Event

In a recently posted article on the Green Theater Initiative (GTI) web site, Michael Crowley reports on the event sponsored by Wicked producer David Stone entitled “It’s Easy Being Green.”

The keynote speaker at the event was Allen Hershkowitz, a true force in the environmental movement.

Some of the highlights from Crowley’s report:

• “Hershkowitz explained that the theatre community ‘needs to mimic the biological process in [our] approach to theatre.’”

• “Hershkowitz noted that we must review the supply chain for any of our company’s procurement or operations decisions and analyze how the choices we make can affect our production’s overall carbon footprint. By purchasing green versions of the products required for theatrical production, we can send a collective signal to the marketplace that Broadway has joined in fighting our global crisis.”

• “Mark Overton, Wicked’s Head Carpenter, discussed how the crew has been reclaiming about 28 lamps a month that would otherwise head to the landfill. He also noted that the design team has switch to LED lights where possible. The carpentry team has switched to using recycled oils, low-VOC paints, and natural cleaning products.”

• “Charlotte St. Martin, Executive Director of the Broadway League, announced that Nina Lannan, the Board Chair for the League, is developing an ad hoc committee to disseminate information and best practices for Broadway to go green. The committee will include producers, general managers, and theatrical designers. Melissa Wright of the Mayor’s Office announced that the city was in the process of putting together carbon inventories and energy analysis of the Broadway community.”

The article goes on to explain how many different areas of Broadway theatrical productions, from advertising to set builders are exploring ways to go green, as they dip their toes in the water of sustainability. It’s really quite encouraging to see this kind of effort on the part of Broadway — undoubtedly the leader in unsustainbility simply by virtue of its scope.


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"It should be about different kinds of symbols than the color green—wind farms, solar, renewable-energy laboratories, those things that are symbolic of the new energy economy. People think that we overuse the concept of green, and it could become trite in its expression.”
“This idea about green in a lot of people’s minds still conjures up this notion of a fringe or something that’s out-there. It doesn’t inspire this notion of a new America. It just seems more substantive than a color.” - Colorado governor Bill Ritter, Jr. in The New Yorker
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